I’m working on a full recap of the show as a first-time exhibitor, but until that’s finished I wanted to share our booth (sadly, I only brought my iPhone, so for better photos of the booth please check out Nole’s great recap of the show).
I laid everything out in illustrator to scale as I was planning (highly recommended for first-timers and those that can’t possible do a mock-up in person) to make install a quick and easy process (in all, it took about 9 hours from start to finish with two people). Our booth was 60 square feet. Click to enlarge:

First we painted the hardwalls a dark blue black (Behr’s ‘Sled‘ in a matte finish) for a dramatic contrast with the porcelain, and added our logo in a pearl white vinyl. Yes, we were conveniently (and often, irritatingly) located adjacent to the women’s restroom.
The shelves were custom-made for us. The brackets are wide strips of bent steel with a square end cap to hold the wood in place, the wood is simple planks of fir that fit snugly into the top of the bracket, held in place by gravity (so no screws to damage the surface, plus it breaks down compactly for shipping). The stools are from overstock.com and surprisingly great for the price.
To suspend our hanging pieces we chose 1/2″ black plumbing pipe in two depths. It keeps with the industrial aesthetic of the booth, is inexpensive, and breaks down flat with a simple twist. We bought some basic s-hooks from Ikea used to hang pots and pans to attach all the pieces. For writing orders we purchased a white lacquer tripod table from West Elm to echo the white of the vinyl in the foreground. Plus, it ships flat-packed, which was crucial for shipping freight cross-country.
At this point, we were mostly just unwrapping, styling, pricing and positioning lights for maximum effect. We had several metal risers also custom made for us to add variety to the shelving display. The test tubes mounted on the wall also ended up with sunflowers I purchased from the Union Square market.
We brought along the chevron pixel storage basket from our SS 2011 textile line for hiding our extra marketing materials. We also suspended our string lights along the top of the booth (one of the more challenging aspects to plan with the booth sight-unseen), and made glaze color tiles out of our facet drawer pull shapes, which were the surprise hit of the show.
Here’s the final booth during the show with the lovely Elspeth holding down the fort. We had a video about our process made prior to attending that played on a loop on my ipad throughout.
More soon…